The start of a new year is an excellent opportunity to review your website. Do you want to remodel or overhaul your website to improve its functioning and make it more visually appealing? If this is the case, it is critical to stay current on the dos and don’ts of website design in order to leave a lasting impression. Optimizing your website design to engage your customers may help your business by providing a great experience and raising conversion rates.
So, before you hire UI UX services to redesign your website in 2023, you should become acquainted with the top design trends for 2023. These have been discussed for you here. Let’s get started.
- Gender-Neutral Style
We don’t wish to break away from clichés, such as utilizing pink for personal care products or incorporating hyper-masculine tropes to promote camping equipment, with this trend. Instead, gender-neutral design triumphs over color and imagery. It is also an element of the UI and UX.
For example, in 2023, online forms will feature gender selections as well as an area to indicate your pronoun.
Small changes, such as using “they” instead of “he” in content, will help to standardize gender-neutral pronouns and make websites more accessible to all. Gender-neutral web design will be mainstream practice in the industry by 2023.
- Accept Motion
Motion design is popular. We’ve all seen digital billboards, gone through a website, used an app, and seen professional motion design. Static graphics will be replaced by motion graphics.
With the ongoing introduction of new digital platforms and the growth of virtual reality, marketers are seeking methods to make their websites more intriguing and engaging. It has created new opportunities for engaging customers through motion and animation.
Motion graphics is an engaging way of presenting stories. So, if you want to spice up your website, you may contact pros to change your present site into a magnificent site.
- Chatbots Are More Similar to “Chatbuds”
A chatbot is an important feature that will be significant in 2023. Chatbots will become the standard for simple customer service inquiries and “personal shopping” as AI and machine learning get more powerful.
For example, if a consumer visits your website to obtain phone service and the chatbot knows they have a free phone upgrade available, it will inform them about the upgrade. It can result in a great user experience while saving the company money on customer service costs associated with speaking with a live person.
- Voice-Activated User Interface
The way we obtain information is evolving. Instead of putting a question into Google, we’re now requesting, or rather demanding, a question. It implies that web design is evolving to keep up with the growing popularity of virtual assistants and speech chatbots.
While voice-activated interfaces aren’t widespread on most websites, the trend isn’t going away anytime soon. More websites are likely to include voice search as an alternative to regular text search.
- Availability and accessibility
In 2023, inclusivity and accessibility will be more than a passing fad. However, there is an increasing need for online design that takes into account the requirements of handicapped individuals. A website that is easy to use and engage with is vital for offering excellent customer service. It can help you improve your SEO, enhance conversions, and reach a larger target pool.
And here are some elements that help with accessibility:
- Making a dramatic color contrast between the backdrops and the text
- Adding attention indications, such as the rectangle outline that appears around links when using keyboard navigation.
- Instead of using low-context placeholder text, use instructions and labels with form fields.
- Using effective alt tags for pictures to improve SEO
Final Thoughts
Consider the above-mentioned web design trends while redesigning your website in 2023. All of these can assist you in keeping your website current in 2023. Updating the appearance of your website may have a good influence on your brand and income. Do you want to create a modern and user-friendly website by working on designs? Seek for high-quality design services. WiseThink Solutions experienced designers will assess your current web design, take into account your goals and target audience, and alter your website appropriately. Are you ready to talk about your project? Schedule a call now!